Since 1984

SHIFTY ARTISTS

Shifty is proud to have worked with the following artists.

Our latest documentary PLUCK recently  took first place honors for BEST DOCUMENTARY at the London Independent Film Festival 2019.

 

“There are occasions when a movie is so polarising in its’ creation and its’ subject matter that the very thing that makes it unique and deserving of a release also makes it the one thing that
disallows it a fair voice in the cinema landscape. Such a film is PLUCK, … It is the sort of documentary that should be seen by as many people as possible – perfect contextualisation and a serious statement about a history and relevance that deserves an outlet in any shape or form.”
John Higgins – www.filmandtvnow.com

A documentary using a chronology of the best of Nando’s edgy marketing campaigns to tell a whimsical, alternative socio-political history of South Africa.

A film not really about the chicken.

Nando’s has lived through interesting times. Born in a particularly hectic time in SA history a few months post the 1986-87 State of Emergency, it became a toddler through the big changes of the early 1990’s, a precocious kid into the rainbow years, an engaged teenager into the naughties and an amiable cynic as the gravy train pulled into town – all this without loosing its optimism and wicked sense of humour. Archive footage, stills or cartoons contemporary to each campaign key the viewer into the vibe of the times, with the story being told by the relevant Nando’s personnel, independent experts and the industry creatives that came up with and guided the ideas.

Apart from the campaigns that feature political, cultural, or topical issues, Pluck also looks at how Nando’s has not shied away from some subjects that other brands would normally avoid like the plague – namely religion, sex and flirting with bad taste for effect. And occasionally they have got it wrong. Very!

This is arguably the only independent documentary ever made about one brand’s advertising. There’s a good reason for that – through humour and often at the expense of political correctness, these campaigns have managed to convey a sense of South Africans’ indomitable spirit and the uniqueness of their worldview.

A film by Lloyd Ross & Joëlle Chesselet | 2017 |
South Africa | 75 min